designed in Quebec brings pieces together around the same season, moment, or practical need so shoppers can make shopping easier around a clear, useful theme. The current assortment includes t-shirts, pajamas, and sweaters, giving shoppers a concrete sense of the categories brought together under the theme. The result is fashion that is easier to wear and easier on the budget, with pieces chosen for versatility rather than a single look. It acts as a shortcut from an outfit idea to concrete pieces that are easier to compare and combine.