designed in Quebec brings pieces together around the same season, moment, or practical need so shoppers can move faster from an outfit idea to the pieces that make it work. The current assortment includes t-shirts, pants, and caps, giving shoppers a concrete sense of the categories brought together under the theme. It acts as a shortcut from an outfit idea to concrete pieces that are easier to compare and combine. The result is fashion that is easier to wear and easier on the budget, with pieces chosen for versatility rather than a single look.