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Our mission

We know how difficult it is to dress the family on a budget without compromising the quality. This is why we are constantly searching for good quality products at reasonable prices.

If we work so hard to make your shopping easier, it's because our customers are and have always been, at the center of our concerns. It is important for us to provide attentive service before and after sales in order to maintain a relationship of trust that now exist for more than 35 years between our customers and us.

Mode Choc provides trendy and quality clothing, accessories and decoration items for the whole family, always increasing your shopping experience with pleasing prices.


In 1983, Mr. Raymond Roussy and Mrs Marlène Hudon opened their first store, which was initially called Aubaine Choc in Dolbeau, in the region of Lac-Saint-Jean, Quebec. The popularity of the store has allowed them to open four new stores. The turn of the millennium was a time of transition for the growing business. Aubaine Choc became the chain store we know today as Mode Choc. A few years later, the founder’s daughters joined the company’s shareholding to take over the family business.

Since then, Mode Choc has continued to expand by conquering markets from Quebec to Moncton, New Brunswick. For the chain, 2015 is marked by the opening of a new store in Saint-Georges and the launch of our e-commerce store. In 2018, the company made a big entrance in the Montreal region and opens it's very first Mode Choc Deco concept in the Quebec region. Mode Choc, which started out in a small store with six employees in 1983, now has eleven stores and employs more then 550 people in the provinces of Quebec and New Brunswick.

Your Mode Choc stores

Our stores


110 Wyse Street,
Moncton, N-B
E1G 0Z5

T. 506.384.8800

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361, boul Vezina
Dolbeau-Mistassini, QC
G8L 3K6

T. 418.276.7189

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Lebourgneuf - Deco

5625 boulevard des Gradins
Lebourgneuf - Deco, Qc
G2J 1V1

T. 581.318.8997

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610, 90e rue
St-Georges, QC
G5Y 3L2

T. 418.221.6850

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552, boul. Wilfrid-Hamel
Quebec, QC
G1M 3E5

T. 418.622.1425

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5475, rue Wilfrid-Halle
Levis, QC
G6V 9J1

T. 418.838.2846

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879, boul. St-Joseph
Roberval, QC
G8H 2L8

T. 418.275.2231

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1055, av. du Pont Sud
Alma, QC
G8B 2V7

T. 418.668.2347

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95 Boul. Cure-Labelle
Ste-Therese, Qc
J7E 2X6

T. 450-970-3333

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1600, boul. Talbot
Chicoutimi, QC
G7H 4C2

T. 418.696.4667

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3525, boul. St-Francois
Jonquiere, QC
G7X 2W5

T. 418.547.2630

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